He will report to Andrew Jenkins, the firmвЂ™s president of Australia and Asia Pacific.

Meanwhile, Universal Music Publishing Group announced Tuesday that Joe Fang will be serve as its first-ever China managing director at its new Beijing headquarters.

Other recent hires at Crunchyroll in the wake of its December acquisition of VIZ Media Europe Group, a European Japanese anime licensor and distributor, include Terry Li as general manager of Crunchyroll Games and John Easum as head of Crunchyroll EMEA. Lai-HungвЂ™s previous roles include a stint helping Netflix launch its Japan service as director of content and anime for the region, as well as time with Warner Brothers as VP of international digital distribution and, briefly, global sales. Lai-Hung will help that team вЂњidentify new partnerships and creative opportunities,вЂќ overseeing content strategy and initiating originals, said Alden Budill, the companyвЂ™s head of global partnerships and content strategy - herself a new hire as of January. Crunchyroll unveiled its own originals earlier this year in an attempt to add value to its existing anime library of more than 1,000 titles.

Meanwhile, WarnerMediaвЂ™s anime brand Crunchyroll has appointed Julian Lai-Hung as its Tokyo-based head of content strategy and business development, with a focus on Japan and Asia-Pacific.

He will now report to Clement Schwebig, WarnerMediaвЂ™s SEAP and China managing director, who praised the new recruitвЂ™s вЂњbroad experience across the region.вЂќ

Sundararajan comes to WarnerMedia from Fox Networks Group, where he has been since 2008, most recently as senior vice president of marketing and commercial strategy for Hong Kong and Southeast Asia. In the newly created, Singapore-based role, he will oversee brands including HBO, Cinemax, Warner TV, Cartoon Network, Boomerang and Oh!K. WarnerMedia Entertainment Networks and Sales has appointed Athreyan Sundararajan as its VP of marketing and brand services for the region of Southeast Asia and the Pacific (SEAP).

A number of executives have found new placements in AsiaвЂ™s music and content industries.

Svp crunchyroll